4 Hottest Beauty Trends in 2024
On average, consumers especially female, use 12 beauty products per day and spends around 4,000 USD on beauty products each year. Apparently, makeup and skin care are the confidence booster and economic driver. Let’s find out the hottest beauty trend in 2024 such as top skincare ingredients, must-have basic items, to the most popular makeup of the year in this article!
#1 Skincare with skin-nourishing active ingredients
• Algae
Algae is very skin nourishing as it is packed with nutrients and antioxidants. Did you know that there are more than 800,000 types of algae, including brown algae, red algae, and green algae that are commonly used in skincare? Algae is effective in retaining collagen, so wrinkles appear less visible. It also has high vitamin C to help brighten the skin while also preventing acne from vitamin B, magnesium and zinc which help keep pores clear.
• Mushrooms
Mushrooms have natural anti-aging benefits and are gaining popularity as ingredients in skin care products. Research has found that certain mushrooms can prevent the breakdown of collagen, reduce inflammation, and reduce the appearance of dark spots. For example, Tremella mushrooms contain ceramides, carotenoids, and vitamins that help relieve irritation and reduce dark spots. It also contains substances that help reduce wrinkles and moisturize the skin. Many mushrooms also help relieve environmental stress from UV rays, toxins, and pollution.
• Caffeine
Beauty experts reveal that caffeine has many benefits for the skin, such as reducing inflammation, plumping up wrinkles, brightening the skin and promoting blood circulation. Caffeine is therefore an important ingredient in eye creams as it helps reduce the appearance of dark circles and puffiness under the eyes for those who do not get enough sleep or strain their eyes from working long hours every day.
#2 Minimal skin care for hassle-free beauty
This year's skin care trend is minimalist with only a few but effective steps. The first step begins with gently massaging cleansing gel onto your face with fingertips to remove dirt and makeup residue. It is best to avoid using cotton pads or cotton balls which could increase the risk of wrinkles.
Next is the skin preparation process. After cleaning, prepare your face by adding 2-3 drops of toner on your palm and pad gently onto your face to wake up the skin and get ready for the next step. The proceeding steps should start from the lightest texture of skincare which is serum, essence, cream, and end with sunscreen before putting on the makeup. If it is evening time that requires deep nourishment, then overnight treatment such as a sleeping mask or a sheet mask is recommended as it can deeply moisturize the skin and restore bounciness and rejuvenation.
#3 Environmentally friendly packaging
Most consumers nowadays are environmentally conscious. Therefore, many brands are promoting their sustainable approach to cosmetics production and packaging design. For example, Sephora Collection's packaging is made from over 90% recycled materials, and the ink used to print its packaging is made from bagasse.
#4 Peach Fuzz of 2024
Peach Fuzz is Pantone's Color of the Year for 2024. It is a warm, subtle hue that flatters every skin tone and makes every type of makeup such as lipstick, blush or eyeshadow look cute. A famous makeup artist Natalie Dresher has recommended this tone for those aiming for a cute look by applying blush in peach color lightly on the eyelids and cheeks.
Continuing beauty into 2025
Kantar, a leading global insights research company has published a report that by 2025, the beauty market will move towards Holistic & Healthy Beauty. Skincare will become more complex, and the sales of anti-aging products will continue to grow. Consumers will pay more attention to safe ingredients, and niche cosmetics will become more popular. Brand credibility will be enhanced with medical claims and scientific ingredients that confirm the safety and efficacy of the products.
All of these are the hottest trends in cosmetics and skincare in 2024 that everyone should know. If you are intrigued and would like to find out how to create your own skincare or makeup brand, then grab your chance by exploring your options with manufacturers and gurus at COSMEX 2024 – ASEAN’s Most Comprehensive Exhibition on Manufacturing Technologies, Machinery, Packaging & ODM/OEM Services for Cosmetics, Personal Care & Dietary Supplement Products. Pre-registration to visit is available here to get a waiver of entrance fee worth 500 baht.
Reference
- การคาดการณ์แนวโน้มตลาดเครื่องสำอางและผลิตภัณฑ์ดูแลผิวปี 2024
https://www.qualityplus.co.th/2024-cosmetic-and-skincare-market-trends-prediction/
- อัพเดทเทรนด์ตลาดความงามปี 2025 และทำความรู้จัก ‘SELF’ กระแสที่จะเกิดขึ้นในไทย
https://www.marketingoops.com/reports/update-beauty-trend-2025-in-asia-and-thailand/
- The 10 Biggest Beauty Trends for 2024
https://www.instyle.com/2024-beauty-trends-8418448
- 7 Top Skincare Trends (2024 & 2025)