The hectic modern lifestyles mean that everyone rarely has time to carefully select foods that are nutritionally complete. Therefore, consuming dietary supplements emerge as a way to help maintain optimum health and beauty. The advantage of vitamins or dietary supplements is that they provide nourishment from the inside out and are convenient as they are available in many forms to choose from according to each person’s preference.

From the overview of the world dietary supplement market, it is estimated that during 2021-2026, the world's dietary supplement market will grow further at an average of 5.3% per year, or an additional value of 120 billion US dollars. As for Thailand, the market for dietary supplements over the next 6 years will grow by an average of 5.1%, which is in line with the modern health and beauty trend where consumers from every generation prioritize their health and beauty. Accordingly, the market for products in this category has grown by leaps and bounds, especially in the dietary supplements category that everyone has easy access to.

In the past, dietary supplements were mainly available in the form of tablets, capsules, or powdered drinks. However, now the dietary supplement industry has many technologies and has thus diversified the products into myriad formats to fit each person’s preference. There are also always new innovations in terms of production and the introduction of new ingredients that are claimed to be beneficial to health and beauty.

The diversification of dietary supplements into different formats has added appeal and excitement for consumers.  This is carried out through innovative technologies that enable dietary supplements to be absorbed by the body most effectively while maintaining their efficacy as per the product claims. We can see that dietary supplements or vitamins have more forms to choose from nowadays, such as in gel or microgel form, in small portable packets for taking on the go, in tablet forms, or as candies and many more.

Each form of dietary supplements has different advantages. For example, the microgel or jelly form is easy to eat, and the body can absorb the nutrients easier and up to 2-4 times quicker than othr forms. Meanwhile, dietary supplements in the form of water-soluble tablets provide convenience for the elderly who have difficulty chewing or swallowing food. Another popular form of dietary supplement is chewable tablets because they are easy to take and are preferred by many over the pills that are difficult to swallow. Chewable vitamins make taking nutritional supplements easy, simple and convenient anywhere, and are also easier for the stomach to digest.

 Vitamins and minerals that are always popular among consumers include vitamin C, iron, zinc, calcium, vitamin D, and omega-3 fatty acids. These vitamins and minerals help the body strengthen their immune system and enhance the proper bodily functions. One of the recent trends that is still going strong is probiotics which focus on improving gut health. It is beneficial to the intestines and immune system as well as a person’s beauty. Currently, there are many probiotic supplements that are derived from Lactobacillus and Bifidobacterium strains. Additionally, supplements with herbal extracts continue to stay at the top of the shelves because they are natural and generally safe for consumption. It is forecast that in 2027, products derived from Thai herbs such as dietary supplements, medicines, and cosmetics will gain a market value of 100 billion baht, because Thailand has an advantage as a producer of medicinal plants that are often used as ingredients and already possess knowhow on the proper use of natural herbs to improve beauty and wellbeing.

 If you are beauty entrepreneurs or are thinking about starting your own brand of dietary supplements or products based on natural ingredients, join us at COSMEX 2024 where you will meet thousands of certified ODM/OEM and suppliers of production technologies, packaging and ingredients to help you achieve your dream business during 5-7 November 2024 at BITEC, Bangkok. Pre-registration to visit is available on COSMEX’s website to get a waiver of entrance fee worth 500 baht.

• นวัตกรรม dosage form กับผลิตภัณฑ์อาหารเสริม  

https://blog.3cgroup.co.th/innovation-of-nutraceutical-business 

• ส่อง Beauty Trends แห่งอนาคต เมื่อนวัตกรรมจะเข้ามาพลิกโฉมโลกของ “ความสวยความงาม”  

https://www.nia.or.th/Beauty-trends  

• แนวโน้มของสมุนไพรไทยในเรื่องผลิตภัณฑ์เสริมอาหาร  

https://www.nstda.or.th/home/# 

• เทรนด์รักสุขภาพมาแรง! NRF จับมือ WINMED บุกตลาดผลิตภัณฑ์ “เสริมอาหาร” แบรนด์ดังระดับโลก Wellpath และ Prime Labs  

https://www.marketingoops.com/news/health-trends/ 

• วิวัฒนาการของผลิตภัณฑ์อาหารเสริม เทรนด์และนวัตกรรมในปี 2566  

https://www.vega-natural.ne 

• นวัตกรรม และเทคโนโลยีล่าสุดในการผลิตอาหารเสริม  

https://maydi.co.th/th/blogrp-11/