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COSMEX EXCLUSIVE

PATHAWIN | DECODING THE KEY TO SUCCESS IN COSMETICS

“We have a great passion for beauty industry that sparks our determination to win with our customers and strive to become not only a manufacturer, but also their cosmetics business partner.” Mr. Sakdiphan Pathawinthranond, Deputy Managing Director, Pathawin Co., Ltd. shared with COSMEX team when asked about the motivation behind Pathawin’s success in the beauty industry.

With over 30 years of experience, Pathawin is an ASEAN’s leading OEM, ODM manufacturers, which has played an essential role in creating reputation for many beauty brands and enhancing service quality for other business sectors around the world.

The strength that sets Pathawin apart from other competitors is that the company has a vertically-integrated supply chain, including a certified ISO/IEC 17025 laboratory, a flexible packaging printing facility, and a textile plant. Thus, the company can provide competitive prices and superior one-stop service to customers worldwide. Moreover, Pathawin is recognized by domestic and international regulatory bodies for its state-of-the-art production processes, facilities, and strict quality assurance; and certified with ASEAN GMP, ISO 22716, ISO 9001:2015, Halal, and Thailand Trust Mark.


"We offer a diverse range of beauty products, including facial care, skincare, hair care, spa products, natural/organic products, facial masks, wet wipes, and refreshing towels. Pathawin boasts a prestigious client base, which includes numerous blue-chip accounts, from major retailers, cosmetic brands, to international hotel chains, restaurants, and airlines.


Due to the impact of COVID-19 on consumers’ lifestyle and behaviors, Mr. Sakdiphan expressed his firm belief on antibacterial products and sanitizing products to remain a high demand even when this crisis ends, as end-users are becoming more aware of their personal hygiene. Pathawin has broadened their manufacturing capabilities into the medical industry. “We are now producing a wide range of personal hygiene products, such as hand sanitizers, alcohol sprays, alcohol wipes, and multi-purpose wipes.”

“I also expect natural and organic beauty products to be popular this year,” Mr. Sakdiphan added. A report by Ecovia Intelligence shows that natural ingredients become more sought-after, since the consumers believe the use of such ingredients will improve their overall health and wellness*. This has a high posibility to be another emerging beauty trend in the “New Normal” era, besides sanitizing products.
 

If your beauty brand is encountering challenges under this time of crisis, or you want to extend your product lines to sanitizing category, Pathawin is ready to not only provide high-quality, safe products, but also new ideas to expand your product portfolio, help your brand grow, and occupy a more significant market share. “Creating a brand is not just about finding which company to produce your products – that is the easiest part. To be successful in the beauty industry is to find a high quality, reliable manufacturer, who will become your long-term business partner,” said Mr. Sakdiphan.

Source: *CosmeticOBS

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