Beauty clinics are among the hottest businesses, especially nowadays when Thai people of all ages are more concerned about their health and appearance. The reputation of the services and prices attract even foreigners to come to clinics in Thailand. The Kasikorn Research Center forecasts that the value of the Thai cosmetic surgery and beauty enhancement business will grow by 2.8% in 2025 compared to last year, reaching 76.5 billion baht. Now, what factors should beauty clinic entrepreneurs need to keep in mind? This issue of COSMEX Blog has covered the information you need in eight steps

1. Study the market and define your target customers

Beauty clinics are divided into 3 types: cosmetic surgery clinics, skin clinics that specializes in facial skin and body treatment, and clinics that specialize in facial and body reshaping which may include liposuction. It is important to choose the type of clinic that would appeal to your target customers as this will help your business become more focused and easier to build on.

2. Plan your finance carefully

Estimate various expenses in detail, such as medical equipment costs, interior decoration costs, personnel salaries, marketing costs, etc. The source of funds, whether personal funds or loans are also an important factor to consider when planning the budget.

3. Comply with relevant regulations and laws

To establish a clinic that provide health or cosmetic services, a license from authorized agencies is required. In Thailand, the Ministry of Public Health is responsible for issuing the registration for clinics and hospitals. If equipment that requires inspection such as X-ray machine will be used, you will also need to coordinate with the Department of Medical Sciences for inspection.

4. Location and decoration

Location has a significant impact on customer decisions as the majority would prefer an area that is easily accessible and convenient. The interior design should also be planned meticulously by providing a relaxing atmosphere through the use of colors, music, and air freshener. Obviously, almost all well-established clinics with many branches are located in areas where customers can easily visit.

5. Equipment and technology

Modern and high-quality equipment and technology should be installed at the clinics to increase the efficiency of treatment and create a good brand image. It is also essential to always maintain cleanliness and hygiene. Advanced software to help manage patient information, appointments, and finances should also be utilized.

6. Personnel, including doctors and staff

Having a team of experts in treatment such as doctors and practitioners, and well-trained receptionists and operators will help provide standard and safe services, as well as retain existing customers while attract new leads.

7. Marketing and public relations

Nowadays, online marketing channels such as websites and social media, content creation, and influencer marketing can create a huge impact on awareness and credibility. Therefore, it is recommended to optimize various marketing techniques to create hype and distinguish yourself from competitors.

8. Post-opening clinic guidelines

After the clinic is up and running, whether it is a new clinic or a long-established clinic, maintaining a brand image to build customer base is important. Customer feedback should be gathered to make improvements and maintain the high level of standard. Emerging beauty trends should also be followed and modern equipment should always be used to serve the ever evolving needs of customers.

These simple steps are just some of the requirements to start a beauty clinic successfully. If you are an entrepreneur interested in beauty trends and are looking for partners who can help you run a clinic that appeals to the market, from interior decoration, equipment and devices to technical training for staff, then don’t miss COSMEX 2025 where you can meet ODM/OEM, beauty technologies, as well as advanced beauty equipment in the event’s Beauty Device Zone during 4-6 November 2025 at BITEC, Bangkok.