There is no denying that the beauty industry today is booming and growing at a spectacular rate. Many beauty brands have entered the market while new breakthrough innovations and technologies are continuously developed and introduced.

The latest data has reported that the total value of the global beauty market from 2023 to 2027 will be 427 billion dollars, and this figure is expected to grow at 6% per year, or nearly 580 billion dollars by 2027. Thailand’s beauty market also has an equally interesting growth rate, as the Thai Cosmetic Manufacturers Association has revealed that Thailand’s current beauty market has a total value of approximately 258,275 million baht or a growth of 11.6%. This can be divided into premium product category (50,277.6 million baht, an increase of 13%), and general product category (175,880.8 million baht, an increase of 11.55%). The biggest contributor of this growth is the skin care segment at 41.78%, hair care segment at 15.20% and oral health care segment at 11.41%.

It is evident that the beauty market has a bright future with a lot of room to welcome newcomers. If you are thinking about starting a beauty business but have no idea where to begin, how to formulate the products, or how to get your products certified and distributed, worry not! Nowadays, setting up a beauty brand can start by partnering up with a professional manufacturer who can customize products for you. This is a shortcut to launching your brand because these companies usually offer turnkey services including the customization of cosmetic formulas, and product branding and distribution. Many even offer finished products with matching packages that you can purchase in bulk and put on your own labels before distribution. These companies are known as OEM, ODM and OBM, and they help develop products according to the briefs from their clients. Their services include conceptualization, workflow planning, formula development, quality control and assurance, up to packaging development and marketing. Let’s learn more about what they are, and identify their differences and similarities.

• OEM

OEM stands for Original Equipment Manufacturers. They manufacture products according to the client’s specifications, which will be taken care of from the production process. Their facilities are usually well-equipped with various machinery, so clients do not need to make a huge investment in this aspect. OEMs are great for those who would like to have their products made in small quantities or have a limited budget at the beginning. The strength of hiring an OEM is cost-saving because these companies usually have experts who can supervise your manufacturing process, but the end products may not be very distinctive in the market because they only offer ready-made formulas to the clients as selection.

• ODM

ODM stands for Original Design Manufacturer stands. These manufacturers are notable for their specialty in unique product designs that can help your products stand out in the market. Therefore, ODMs are suitable for those aiming to have their brands clearly distinguished from competitors in the market but are unable to afford a large investment at the beginning. At any rate, a partnership with an ODM will be more costly compared to an OEM because their concepts are entirely developed from scratch.

• OBM

OBM stands for Original Brand Manufacturer.  This means you operate from your own facilities and are in total control of every step of product development which results in high-quality and interesting end products. Moreover, you can mass-manufacture which is a plus, but the downside includes a high cost of employees as well as a large capital needed for facility construction and maintenance.

Knowing the differences between these options, your dream of becoming a beauty brand owner is no longer beyond reach. If you are looking to start your own beauty brand, then come explore your options among the pool of first-rate suppliers at COSMEX 2024 – the biggest event to source the right partnerships in beauty technologies and services during 5-7 November 2024 at BITEC, Bangkok.

• ความสวยรอไม่ได้ ดันธุรกิจความงามสดใส กลุ่มสกินแคร์ของไทยเติบโตต่อเนื่อง

https://www.thairath.co.th/money/business_marketing/marketing/2771071# 

•   อยากทำธุรกิจครีม เครื่องสำอาง เริ่มต้นอย่างไร โรงงานรับผลิตครีมที่ไหนดี

https://www.thairath.co.th/lifestyle/woman/1143855

• OEM , ODM และ OBM คืออะไร? ทำไมคนทำแบรนด์ถึงต้องรู้จัก !
  

https://www.revomed.co.th/knowledge/oem%E0%B8%84%E0%B8%B7%E0%B8%AD/

•  โรงงาน OEM , ODM และ OBM คืออะไร? มีความแตกต่างกันอย่างไร?

https://www.mintechlab.com/